OneAdvanced - Marketing Site Redesign & Design System Creation

Design System | UX Design | Creative Direction
Project Overview
After initially supporting OneAdvanced with a rapid UX design and build project to aid their replatforming, I went on to lead the creation of their end-to-end Figma design system. This system underpinned updates to their marketing site and was built to scale across future design and development streams.

I delivered the OneAdvanced Design System from the ground up, creating a fully componentised, tokenised framework that leveraged variables to ensure efficiency and consistency across multiple product areas. Alongside the system build, I defined documentation standards and governance models to drive long-term adoption and effective collaboration across teams.

The system enabled OneAdvanced to:
  • Accelerate delivery of new templates, journeys, and flows.
  • Reduce dependency on internal designers for mockups, freeing them to focus on higher-level innovation.
  • Ensure consistency and scalability across their digital presence, supported by clear documentation and governance practices.
This work provided OneAdvanced with a scalable, future-proof design foundation that continues to support their marketing and product teams in bringing content and features to market quickly and with confidence.
My Contributions
Design System
UX Design
Creative Direction